Practical Counsel for Technology and Commerce
Clear answers. Strong contracts. Better outcomes.
Ali McKay provides practical commercial, technology transactions, dispute strategy, and government procurement counsel to organizations ranging from startups to global enterprises. The focus is business-first: clear options, crisp drafting, and timely execution.
With 20+ years combined in-house and outside counsel experience, Ali supports day‑to‑day operations and high‑stakes matters alike—launching services programs, closing technology and data deals, navigating public sector procurement, preventing and resolving disputes, always balancing risk and reward.
Core Practice Areas
Technology & Intellectual Property Transactions
SaaS and cloud services, software and data licensing, APIs, trademark licensing, and IP due diligence for M&A.
Procurement
MSAs, SOWs, RFP/RFI responses, bid terms, flowdowns, data security, service levels, and pricing and compliance advice for public sector work.
Ad Tech & Marketing
Programmatic advertising, DSP/SSP relationships, MSAs, IOs and privacy-compliant data partnerships.
General Counsel Support
Outside GC coverage, policy and playbook development, legal operations optimization, and practical risk management.
Commercial Contracts & Services
Privacy policy review and drafting, online terms of use and customer-facing agreements, vendor and partner agreements, co‑marketing, distribution, and channel partnerships.
Payment Processing
Processing and merchant agreements, and fintech partnerships that balance innovation with regulatory requirements.
Experience Across Your Business
From commercial services to technology transactions and government procurement, Ali helps legal and business teams move faster with fewer surprises.
Engagements range from targeted drafting and negotiation to building scalable playbooks to seamless coverage for leaves, vacations or sabbaticals.
Technology & Intellectual Property Transactions
- SaaS and cloud services, software, API and data licensing
- Data processing agreements (DPAs) and cross-border data transfers
- Trademark licensing
- Trade secret protection and confidentiality agreements
- IoT device and platform agreements
- Intellectual property due diligence for mergers and acquisitions (M&A)
Procurement
- Master Services Agreements (MSAs), Statements of Work (SOWs), as well as subcontracting, flowdowns, and data/security obligations
- Requests for proposal (RFP/RFI) responses, bid terms, and negotiation support
- Detailed service level agreements (SLAs), customer support agreements
- Pricing and compliance advice for buy and sell side public sector procurement
Ad Tech & Marketing
- Direct ad buys on both the buy and sell side including MSAs, Insertion Orders (IOs), custom integrations
- Programmatic ad buys with ad networks, demand side platforms (DSPs), supply side platforms (SSPs), and custom data sharing and integration relationships
- Privacy review and compliance analysis regarding data sharing, ad targeting strategies, consent architecture and pass-throughs, incorporating state (California Consumer Privacy Act (CCPA)), and federal (FTC Act; ADA Act) requirements
General Counsel Support
- Outside general counsel services
- Secondments for sabbaticals and parental leaves
- Policy development, playbooks, and training programs
- Legal operations optimization and process improvement
- Coordination with internal and external subject matter experts—tax, treasury, finance, litigation counsel and business stakeholders
- Contract breach analysis, damages assessment, and mitigation strategies
Commercial Contracts & Services
- Privacy policy review and drafting
- Online terms of use and customer facing agreements
- Vendor and partner agreements
- Co‑marketing, distribution, and channel partnerships
Payment Processing
- payment processor and merchant agreements, and fintech partnerships
- Payment gateway integrations and API agreements
- Chargeback, dispute resolution, and fraud prevention terms
- Risk management, reserves, and settlement terms
Leveraging Tomorrow's Tools Today
Ali integrates advanced and secure AI tools into her practice, delivering faster turnarounds and deeper insights while maintaining the human judgment that matters most.
Contract Analysis
AI-powered review catches issues humans miss
Streamlined Research
Human verified research and summarization of relevant law
Regulatory Tracking
Updates on evolving compliance landscapes, including privacy
This fusion of experience and technology means your legal work moves at the speed of business—without sacrificing quality or strategic thinking.
How Can We Help?
Whether you need help with technology transactions, general commercial contract support, public sector procurement guidance, or advertising or intellectual property advice, let's talk.